In 2008, the 100 Thing Challenge created quite a stir on the web, motivating people to own fewer material possessions and cap that ownership at 100 personal items. While Dave Bruno’s challenge lasted for a finite period, some analysts think recession fueled decreases in consumer spending may represent a permanent trend in consumer behavior. 

When considered along with the 100 Thing Challenge, the idea of a permanent decreasing in spending leads to a challenging thought experiment for marketers: what if your advertising not only had to generate interest from consumers but also had to motivate them to displace another possession prior to acquiring your product?

• How does your marketing emphasize the value your brand provides?
• Would severely constrained demand change your approach to demonstrating this value?
• If yes, would that approach be different in Albuquerque, New Mexico compared to Augusta, Maine?
• How would you coordinate your efforts in different geographic areas across multiple mediums?
  

At Balihoo, we believe that knowledge and know-how to adapt marketing to local markets probably already exists within your Brand’s organization. Rather, what most brands are missing are the tools to execute locally.  Balihoo’s local marketing software simplifies and automates your local marketing strategy, enabling national brands to collaborate with franchisees and affiliates to drive demand and appeal to local buyers with local needs. Specifically for national brands, Balihoo provides tools to streamline funds allocation and administrative oversight of Co-op Advertising programs.  Take a look at our White Papers to see how our software can help both your franchisees, and affiliates to drive sales with creative and targeted campaigns tailored to the local level.