As we begin inching toward the close of 2009 signaling the end of this decade, it's interesting to look back at what's been accomplished in the media and marketing tech world. The advances that have been made directly effect how I plan and purchase media and how the people I work with on a local advertising level choose to spend their ad budgets. 

Check out this article in Advertising Age from this month's issue.  It's the full list of the Top 10 Media/Marketing Technology Innovations of the past decade:  
http://adage.com/article?article_id=141029 

Obviously, each of the top 10 innovations impact those of us in local marketing and media. Although, one in particular stands out as top of mind for our clients in each annual advertising media plan I present. Referring to the DVR or Digital Video Recorder: "Is anyone seeing my ad or are they just skipping through it?" The penetration and usage of the household DVR directly effects how we negotiate and subsequently purchase television advertising.  It is important for media professionals to not only do our research but also have the discussion with both network and cable television sales representatives about how their programming is impacted and what programs they see being DVR'd most often.  With 30% of American TV households participating in DVR usage (and that number continuing to grow) it cannot be ignored.

Take a few minutes to check out the above article- you'll be surprised how many of the "Top 10" directly effect you, not only in business but in your daily life.