As a local marketing and media planner here at Balihoo I have heard plenty of wacky ways local advertisers are marketing within their community. The most recent of which truly ranks among the strangest. Let's just say... if you are an advertiser in the state of California searching for the newest local advertising opportunity then look no further than your local DMV. That's right- the Department of Motor Vehicles.
The California Legislature recently introduced a Bill that would allow California residents to install license plates that flash digital ads. The plates would show the registered display (numbers/letters) for that specific vehicle while in motion then run advertisements when the vehicle is stopped. The plates have the potential to be used for emergency broadcasts and Amber Alerts as well. As the California budget deficit continues to grow law makers are doing their best to come up with ideas to combat it. And to top it all off the DMV is considering splitting the ad revenue with participating drivers... Sign Me Up!
The idea steamed from the recent success of outdoor billboard companies. They have been continually transitioning traditional outdoor billboards (posting of paper or vinyl) to digital boards with increased adoption and excitement from advertisers. Not only can the same technology be applied to vehicle license plates but the message can be changed out just as
quickly.
Of course there are proponents (local marketing and media professionals) and those in opposition to the proposed effort. Both of which have very valid points, check out the link below to learn more:
www.govtech.com/gt/765490
Kudos to whomever came up with this incredibly creative idea. If all goes as planned and Californians begin to see Burger King Whopper Juniors on the back of Mom's Minivan I don't doubt that some genius out of Silicon Valley will eventually figure out a way to send texts directly to license plates. Wouldn't it be nice to tell that tailgating jerk behind you what you really think!?!? Oh the possibilities...
The California Legislature recently introduced a Bill that would allow California residents to install license plates that flash digital ads. The plates would show the registered display (numbers/letters) for that specific vehicle while in motion then run advertisements when the vehicle is stopped. The plates have the potential to be used for emergency broadcasts and Amber Alerts as well. As the California budget deficit continues to grow law makers are doing their best to come up with ideas to combat it. And to top it all off the DMV is considering splitting the ad revenue with participating drivers... Sign Me Up!
The idea steamed from the recent success of outdoor billboard companies. They have been continually transitioning traditional outdoor billboards (posting of paper or vinyl) to digital boards with increased adoption and excitement from advertisers. Not only can the same technology be applied to vehicle license plates but the message can be changed out just as
quickly.Of course there are proponents (local marketing and media professionals) and those in opposition to the proposed effort. Both of which have very valid points, check out the link below to learn more:
www.govtech.com/gt/765490
Kudos to whomever came up with this incredibly creative idea. If all goes as planned and Californians begin to see Burger King Whopper Juniors on the back of Mom's Minivan I don't doubt that some genius out of Silicon Valley will eventually figure out a way to send texts directly to license plates. Wouldn't it be nice to tell that tailgating jerk behind you what you really think!?!? Oh the possibilities...
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