When researching media vehicles for an advertising media plan here at Balihoo we make certain to cover all of our bases, from television to newspaper advertising and everything in between.  Inevitably we end up requesting local advertising information about out-of-home (which comes in many forms: traditional billboard, vehicle wraps, bus shelters, etc). Out-of-home can be a very efficient media type for clients whose initiative is to drive brand or promotional awareness at the local level.  It's one of the oldest forms of advertising that remains one of the most effective.  I recently heard about two very established global brands who have turned their attention to out-of-home for upcoming promotions. They are taking out-of-home to entirely new and creative level.

Universal Studios Hollywood is making a real "footprint" in the marketplace on the promotion of a new attraction opening this Summer; King Kong 360 3-D. Check out the attached article to see where King Kong has been sighted and the damage he's doing in places like Dodger stadium. 

www.slashfilm.com/2010/06/03/cool-stuff-king-kong-attacks-dodger-stadium-and-santa-monica-beach/


JELL-O another global brand with a very strong following is once again teaming up with Bill Cosby (after a 10 year hiatus) this summer traveling around the country with the "Give it a Giggle Tour". Participants at 22 different locations across the US enter a traveling recording studio to voice their best giggle.  The winner will be selected by Cosby himself and aired within a national television spot. Click below to read more. 

www.huffingtonpost.com/2010/05/17/bill-cosby-jell-o-togethe_n_578592.html

During a time when most advertisers are relying on Internet and interactive media as primary advertising tools it's refreshing to see large well known brands implementing out-of-home into their marketing plans.  I encourage those responsible for local marketing strategy to reexamine this medium and integrate it once again in local marketing and media plans. Out-of-home that stands out from the crowd does require creativity and reinvention but it's not a lost art. Advertisers will be pleased with the amount of consumers that receive their message and how far the reach will extend.