But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of digital marketing, including social media. In fact, in 2011, over $1 trillion in retail sales could be attributed to web-influenced purchases, according to a study conducted by GroupM Search and Kantar Media Compete. And the Local Web, an ever-growing ecosystem of online media channels, is the single largest influencer of this shift in consumer behavior.
Is your national brand poised to reach your local audience?
Balihoo, the industry leader in Local Marketing Automation, believes a well-executed local marketing plan is essential. Click here to download our infographic to learn more about why a localized marketing strategy is a national brand’s single largest opportunity to increase ROI and follow our five-step process to build your local marketing plan.