This week, Balihoo, the leader in Local Marketing Automation technology and services, announced it secured $5 million in new funding. This investment will mean further momentum for Balihoo, which has already experienced triple-digit revenue growth for the past three years.
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Please join us for the "10 Local Marketing Predictions for 2012" webcast on Tuesday, January 10 at 12 Eastern Time (11 CST, 10 Mountain Time, 9 Pacific Time).
We'll review the 10 predictions, share statistics and research, and
most importantly, discuss how national brands can capitalize on
these...
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As
content continues to digitize, consumers and media channels
continue to fragment. The good news is this enables marketers to
better target consumers and to reach consumers where and when the
consumer wants the brand’s message. The bad news is that executing
campaigns which take advantage of all...
Over the past decade, corporate
websites have become the hub for all national brand marketing
activities, becoming the centralized landing pages through which
most tactical programs are driven, tracked and measured.
For national brands, having a local presence online is now imperative to ensure that...
Read More »According to the 2011 Social Media Market Industry report, 90% of marketers say social media is important to their business. As social media continues to gain importance in the local marketing mix, small business use of video will also increase. This is due to the ability of video to enhance the...
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Until
recently, there was a fairly succinct line between the providers of
traditional and digital media. Consumers and marketers also divided
traditional and digital activities in to distinct pillars.Now, the lines are blurring.
Users Want both Traditional and Digital Media.
- Print magazines are...
As
consumer use of mobile technology continues to rise, local
marketers will respond with increased focus on search optimization,
mobile website enablement, and mobile local advertising.
- According to a ThreatMetrics survey of 722 active internet using consumers, 37% intend to make a purchase using...
Here at Balihoo, we think, breathe and live local marketing. And we
do it for a good reason. Some of the largest national brands in the
country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision,
rely on us to provide innovative local marketing solutions to
help them grow their business. They...Read More »
Ad Age recently posted Stats of the Day: 50 New Social Media Stats..., compliments of Sarah Evans at Commentz. Below are my favorite 14, which I think will be of particular interest to national brands:
1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end...Read More »
Watch Pete Gombert, CEO of Balihoo, discuss dramatic changes in the
local marketing landscape. (Video length 3:13 min.)
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