Local websites serve as the hub for successful local marketing tactics, both online and traditional. They are smaller variations of a national brand's corporate website, carrying through the brand's image, messages and promotions.


Why does it matter?
Local websites allow a national brand and its resellers to be "found" at the local search level. Having both a strong national presence and strong presence in local markets is imperative for the current marketing landscape. 

• 73% of online search activity is related to local content  (Google)

• By 2015, 30% of all search volume will be local in nature (BIA/Kelsey)

• Many SEO experts believe "citations (references to name/address/phone) will be more important in local SEO than links

• 51% of marketing executive respondents in the recent CMO Council research* include localized websites as part of their preferred localized marketing channel.

Why automate local websites?
Local marketing automation enables national brands to implement and update large numbers of local websites easily and quickly.  This ultimately drives top-line growth and increases marketing ROI. Plus, it provides a great means for tracking ROI at the local level and in an aggregated manner.



If you are interested in learning more about local marketing strategy and localized websites, download our newest white papers which explore local-level marketing challenges and how national brands can create and simultaneously launch hundreds, or even thousands, of nationally branded local websites.