Ad Age recently posted Stats of the Day: 50 New Social Media Stats..., compliments of Sarah Evans at Commentz. Below are my favorite 14, which I think will be of particular interest to national brands:
1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)
2. B2C Facebook results are 30% above average on Sundays. (Convince & Convert)
3. B2B marketers are spending millions of dollars annually on social-marketing programs, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales. (TechJournal/Pardot)
4. Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
5. Sixty-four percent of Americans stream mobile video at work. (Tubefilter)
6. The Mobile Marketing Association of Asia stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (60 Second Marketer)
- OK, this one was in my Top 14 just for fun...since us marketers like to have miscellaneous factoids to share with each other
8. Ninety-five percent of Facebook Wall posts are not answered by brands. (All Facebook)
9. SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals. (AllTwitter)
10. Only 15% of the average local business's fans are in the city where the business is located. (WSJ)
- The article notes that "any “like” is a good “like.” But to ensure social-media fans are local, businesses should post content that is of more interest to the community."
- Note from Susan: I dug a little deeper into the Pew survey and found “Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%).
13. Auto-posting to Facebook decreases likes and comments by 70%. (Inside Facebook)
14. According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand's sociability is not up to world-class standards. (Mashable)
PS: The image at the start of this post is from Pew Internet and was the visual representation of respondents experiences with social networking sites.