Susan Tormollen

14 Favorite Social Media Stats

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How People Feel About Social Networking Sites. Pew Internet Research
Ad Age recently posted Stats of the Day: 50 New Social Media Stats..., compliments of Sarah Evans at Commentz. Below are my favorite 14, which I think will be of particular interest to national brands:
 

1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)

2.  B2C Facebook results are 30% above average on Sundays. (Convince & Convert)

3.  B2B marketers are spending millions of dollars annually on social-marketing programs, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales. (TechJournal/Pardot)

4. Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)

5. Sixty-four percent of Americans stream mobile video at work. (Tubefilter)
 
6. The Mobile Marketing Association of Asia stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (60 Second Marketer)
  • OK, this one was in my Top 14 just for fun...since us marketers like to have miscellaneous factoids to share with each other
7. According to ThreatMetrix survey of 722 active internet using consumers, 37% intend to make a purchase using their smartphone, nearly three times as many as those who plan to use their tablet. (Get Elastic)

8. Ninety-five percent of Facebook Wall posts are not answered by brands. (All Facebook)
 
9. SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals. (AllTwitter)

10. Only 15% of the average local business's fans are in the city where the business is located. (WSJ)
  • The article notes that "any “like” is a good “like.” But to ensure social-media fans are local, businesses should post content that is of more interest to the community."  
11. Fully 65% of adult internet users now say they use a social-networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social-networking sites. (Wired PR Works)
  • Note from Susan: I dug a little deeper into the Pew survey and found “Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%).
12. The mean half life of a link on Twitter is 2.8 hours, on Facebook it's 3.2 hours and via "direct" sources (like email or IM clients) it's 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on Facebook than if you post on Twitter. (bitly blog)

13. Auto-posting to Facebook decreases likes and comments by 70%. (Inside Facebook)

14. According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand's sociability is not up to world-class standards. (Mashable)

PS: The image at the start of this post is from Pew Internet and was the visual representation of respondents experiences with social networking sites.


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