Here at Balihoo, we think, breathe and live local marketing. And we do it for a good reason. Some of the largest national brands in the country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision, rely on us to provide  innovative local marketing solutions to help them grow their business. They also rely on us to stay ahead of the evolving local marketing landscape and help them leverage the ever-expanding local marketing opportunities. 



Over the month of December, we will be counting down our predictions for local marketing in 2012. These predictions are based on trends, research, and what we are observing working with our clients.

And, on January 10, we will kick off the new year, with our 10 Local Marketing Predictions Webcast, highlighting the most significant local marketing changes and how national brands will successfully capitalize on these local marketing opportunities.

Stay tuned, and let us know what you think.

Wishing you a safe and happy holiday month, 
Your friends at Balihoo

Prediction #10: Local businesses embrace mobile marketing (50% plan to engage in mobile marketing in 2012!)

Prediction #9: Traditional and digital media lines blur

Prediction #8: SMBs get on the call tracking bandwagon

Prediction #7: Local marketers and businesses increase video use in 2012

Prediction #6: National brands invest heavily in local websites

Prediction #5: National brands demand integrated local marketing analytics

Prediction #4: Content marketing moves downstream to local businesses

Prediction #3: Continued dramatic increase in localization of media channels

Prediction #2: CMO's demand ROI reporting on local co-op programs

Prediction #1: Local marketing automation goes mainstream in 2012