Most
national brands do extensive consumer research related to consumer
needs and desires, offerings (current and future ) and
customer satisfaction. This information is usually shared regularly
with channel partners and affiliates.
But, how can information flow the other direction, from the...
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
This week, Balihoo, the leader in Local Marketing Automation technology and services, announced it secured $5 million in new funding. This investment will mean further momentum for Balihoo, which has already experienced triple-digit revenue growth for the past three years.
Read More »
As
content continues to digitize, consumers and media channels
continue to fragment. The good news is this enables marketers to
better target consumers and to reach consumers where and when the
consumer wants the brand’s message. The bad news is that executing
campaigns which take advantage of all...
Over the past decade, corporate
websites have become the hub for all national brand marketing
activities, becoming the centralized landing pages through which
most tactical programs are driven, tracked and measured.
For national brands, having a local presence online is now imperative to ensure that...
Read More »According to the 2011 Social Media Market Industry report, 90% of marketers say social media is important to their business. As social media continues to gain importance in the local marketing mix, small business use of video will also increase. This is due to the ability of video to enhance the...
Read More »
Until
recently, there was a fairly succinct line between the providers of
traditional and digital media. Consumers and marketers also divided
traditional and digital activities in to distinct pillars.
Powered by Compendium