One of the products Balihoo delivers to our customers is a complete Co-op marketing solution. 

As we've discussed this offering with multiple product manufacturers and how it fits into their overall trade promotion marketing efforts, one of the surprising things we've discovered is how often it's not integrated with their product launch marketing efforts. 

The objectives are simple - when you launch a new product into the market, it's critically important that your dealer network is informed and prepared to effectively market that product at the local level.  Many manufacturers do a great job of this from a product availability, training and sales perspective.  However, we're discovering that this is often not the case when looking at their co-op marketing program. 

Enabling your dealer network to effectively market your new product at the time of launch is one of the most overlooked areas we've discovered.  Combining your national efforts with strong local efforts creates a product launch marketing effect that is highly effective. 

The advice is simple:  when launching a new product, integration with your co-op marketing solution should be near the top of your list.  Effective co-op marketing can be the key differentiator between a lackluster product launch and a highly-successful one. 

In fact, we believe so strongly in this that we've been offering our co-op marketing software to some manufacturers as a point-solution to support a single product launch.  It's a great way for them to try it out while at the same time supporting their product launch marketing effort. 

Interested?  Check out our Integrated Co-op Marketing whitepaper or contact us to find out how we can help.