I spent part of today putting some slides together around our print ad builder functionality and I thought it would make sense to share some of my thoughts here.
Although our ad builder software works across all mediums, many of the customers we work with come to us with a need for a print ad builder.
The below is a basic example of our print ad builder in action. In this example, the manufacturer (in this case Columbia) is allowing the retailer to change a fairly wide variety of variables for this specific ad. The interesting thing here is that the manufacturer can drive a fullly brand-compliant ad to the local retailer that they can customize for their needs. When the reseller selects the product they want to promote, the headline, background, product details and copy all automatically generate. Plus, the retailers logo and contact information is automatically inserted. This makes it quick and easy for the local reseller to put together marketing materials to support any given product.
To take this to another level, the manufacturer could even intetgrate their co-op advertising program into this print ad builder. For example, the above template could be co-opped at 50% for the local reseller. However, a second template that gives more real estate to the local reseller could be co-opped at 25%. This gives the local reseller the flexibility to promote the products they feel are most applicable to their market, however they are incented by the manufacturer at a varying level based on the product focus.
As a national brand, as you look to implement a print ad builder, make sure you consider how template flexibility impacts your overall local marketing solution.
Although our ad builder software works across all mediums, many of the customers we work with come to us with a need for a print ad builder.
The below is a basic example of our print ad builder in action. In this example, the manufacturer (in this case Columbia) is allowing the retailer to change a fairly wide variety of variables for this specific ad. The interesting thing here is that the manufacturer can drive a fullly brand-compliant ad to the local retailer that they can customize for their needs. When the reseller selects the product they want to promote, the headline, background, product details and copy all automatically generate. Plus, the retailers logo and contact information is automatically inserted. This makes it quick and easy for the local reseller to put together marketing materials to support any given product.
To take this to another level, the manufacturer could even intetgrate their co-op advertising program into this print ad builder. For example, the above template could be co-opped at 50% for the local reseller. However, a second template that gives more real estate to the local reseller could be co-opped at 25%. This gives the local reseller the flexibility to promote the products they feel are most applicable to their market, however they are incented by the manufacturer at a varying level based on the product focus.
As a national brand, as you look to implement a print ad builder, make sure you consider how template flexibility impacts your overall local marketing solution.
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