Shane Vaughan

Small and medium-sized businesses (SMBs) have made the realization that their customers are online, and their marketing budgets are shifting, however they have not had the tools or expertise in place to effectively track the true ROI of these activities.  2012 will see local busines

Local Businesses Want Phone Calls: 

• 65% of businesses rate phone calls as their highest quality lead source.¹
• Most small businesses don’t even have a website. Discover Small Business Watch reports that less than 50% of the small businesses in the US have a website.²  

Making the Phone Ring also Makes the Cash Register Ring:

• Phone calls convert at 5X the rate of clicks and drive higher revenue value.³
• 20% of searches carry local intent, increasing to 40% when considering mobile searches.⁴

In 2012, SMBs will embrace call tracking to effectively track the responses of all of their offline and online marketing activity, bringing them:

1. The ability to truly understand where their marketing dollars are best spent
2.  A true understanding of the ability for online activities to drive offline revenue
3. Increased insight into the effectiveness of their staff answering the phones and their ability to close business

Kick off the new marketing year and join us on Tuesday, January 10th to learn how national brands will capitalize on the evolving local marketing landscape. Register for the webcast.

¹ BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009

² Discover

³ Marchex

⁴ Google/BIA Kelsey