I ran across this article on Bloomberg today:  Google Takes Page From Sunday Newspaper With New ‘Circulars’ Ads.  This is an interesting approach for Google as they continue to struggle to figure out local internet marketing for national brands.  

There's really no substantitive information on what...Read More »

Try this local marketing automation test:  

Pick your favorite search engine, and search for the name of your national brand.  

Assuming you've done a good job at your national marketing efforts, when you look at the real estate on this page, the "good" content about your brand should represent...Read More »

As a local business, you're undoubtedly aware that Facebook continues to take the marketing world by storm.  In fact, as of November, 2010, Facebook accounted for 23% of all display advertising sold in the U.S - WOW!  

While there are varied marketing opportunities available on Facebook, I want to...Read More »

 It's undeniable that local search, along with mobile, are "all the rage" in the online marketing community.  While both have held promise for quite some time, it appears that 2011 will be the "breakout" year for one or both.  

Local search in particular is becoming a key driver in local internet...Read More »

 It's pretty clear at this point that, for better or worse, Daily Deal sites are one of the "next big things" in local internet marketing.  Companies like Groupon and Living Social are certainly leading the pack here, but it was also recently announced that Facebook will get in the mix with a test...Read More »

One of our dental marketing customers has recently opened a brand-new dental implant center in Denver, CO.  Vantage Dental Implant Center opened in November and has been serving a steady stream of dental implant patients since. 

They held a dental implant educational seminar in November, so we had...Read More »

I've been a golfer on-and-off for 10+ years now, but suddenly this year, I have been bitten badly by the golf bug. I'm playing more than ever, and as a result, I'm starting to think it's time to invest in some nice equipment - I'm officially in the market.

Sifting through my email this morning, I was...Read More »

In this blog we speak frequently about Local Marketing Automation - the technology and services employed by national brands to enable their distributed marketers to go-to-market locally.    

One of the key sub-sets of this large group is the co-op marketing space.  Co-op marketing is the process...Read More »

Are you familiar with Groupon?

If not, here's the short description: Groupon is a deal-a-day website that is localized to individual markets. Each day a new "Groupon" comes out specific to a location. If a certain number of consumers sign up for the deal, then it becomes available to everyone. If the...Read More »

I'm a big fan of Animoto - so when I received their promotional "create a video for free" email, I had to make use of it.  Here's a sampling of Balihoo's Local Marketing Automation customers - all of these companies use some flavor of our local marketing software to enable effective local marketing...Read More »