Here's a white paper you may not have seen yet:  Enabling Breakthrough Local Store Marketing. 

Primarily targeted at franchisors, this white paper really applies to any national brand that has the unique challenge of enabling distributed affiliates to engage in local advertising and local marketing and media.  It covers local store marketing strategy, local marketing software, and guidlelines around implementing a local franchise marketing solution. 




Take a look, I would love to hear any feedback you might have!