Automation solution to include local websites for their dealers.  If you visit Kohler's dealer locator here:  http://www.us.kohler.com/wheretobuy/index.jsp any of the sites you are directed to are these local websites.  

These sites come in a couple of flavors.  First, the purely data-driven sites are simply data about the local reseller combined with a straightforward template.  The product here is a simple, easy template that provides key reseller information in a Kohler "wrapper".  Examples of these include:  

• Robertson Supply Showroom
• Ferguson Kitchen, Bath and Lighting Gallery
• Keller Supply Kitchen and Bath Showcase

The second key flavor of site is actually based on the same above template, but is created when a local dealer uses our ad builder software to customize the site template for their own usage.  Examples of these versions include: 

• Morrison Showrooom - Austin
• Waterware of Stanford
• Southern Bath and Kitchen

You'll notice that this second version of site includes much more customized information and, very importantly, a lead-capture option.  

One of the other great things in this program, is that it gives Kohler and their dealers a co-branded web experience to use as their call-to-action in co-op advertising activities.  So, using our co-op marketing software, Kohler resellers can easily customize their site and execute Kohler-approved and co-opped demand generation activities, both online and off, to drive traffic and leads through the site.  Pretty exciting!  

If you're interested in how local websites might be able to help your business, you may want to take a look at our whitepaper:  The Local Web:  The Linchpin to Local Marketing Success.