Shane Vaughan

For those of you involved in Co-op advertising or co-op marketing programs, I wanted to make you aware of a new whitepaper we have entitled, "Integrated Co-op Marketing." 

You can access the whitepaper here:  Integrated Co-op Marketing

The overall concept of the whitepaper is that organizations who integrate the creative and financial components of their co-op marketing solution see significantly increased results from their channel marketing program.  We believe that by deploying sophisticated co-op marketing software an organization can dramatically increase reseller participation and success in their co-op marketing solution. 

Marketing software tools, specifically co-op marketing software, have made significant strides in recent years and this whitepaper will help you understand how to identify and deploy the most effective co-op marketing solution. 

Would love to hear any feedback! 

Tags:  Channel Marketing Software, Co-op Advertising, Co-op Marketing Software, Co-op Marketing Solution, CRM Marketing Automation, Retail Marketing, Sales Promotion Marketing, Trade Promotion Marketing