Think Geolocation is hot in Local Marketing?  Some recent acticles on the topic: 

Facebook Allows Users to Share Location

Twitter Turns on Geolocation

Foursquare Introduces New Tools for Businesses


Yes, it feels like geolocation is the "mobile of 2009" as far as local marketing ideas go. 

My take is that it's still a bit early to tell.  Geolocation is promising, but there are still so many logistical, privacy and timing concerns to work out that it shouldn't be playing a signficant role in most local marketers local internet marketing strategy.  However, we do recommend that the local marketer reserve 5-10% of their budget/time to test out new ideas and tactics - and this certainly falls into that category. 

We would love to hear from local marketers expertimenting with these tools - are you having success?