I've recently been writing a series of co-op advertising blog posts in preparation for a co-op marketing white paper I've been developing.  I'm happy to say it's done and live, you can check it out here:  http://balihoo.com/co-op-ad-program-white paper 

 

For those of you involved with trade promotion marketing, co-op advertising or channel marketing software - whether on the manufacturer or reseller side - I would love any feedback you can provide around this whitepaper (svaughan at balihoo dot com).  

Thanks in advance!