In this blog we speak frequently about Local Marketing Automation - the technology and services employed by national brands to enable their distributed marketers to go-to-market locally.    

One of the key sub-sets of this large group is the co-op marketing space.  Co-op marketing is the process whereby a national brands agrees to fund some portion of local marketing efforts employed by their qualified dealers or channel.  

This is not a new concept by any stretch of the imagination - it's something that has been going on for hundreds of years.  In fact, it's this long history that has, like many areas, enabled significant inefficiencies to creep into the process.  While co-op marketing software and channel marketing software certainly exists, it's typically outdated and does not take advantage of web-based technologies that remove significant inefficiencies.  

Balihoo believes that an integrated co-op marketing solution that combines both the creative and the financial components of co-op advertising delivers the most effective solution to this issue.  To understand our thoughts, please take a few minutes and view the co-op advertising flash demo below.  

We would love to hear your thoughts and perspective on this growing issue!