NOTE:  This was originally posted on the older version of the Balihoo blog on 10/20/09 by Marcie Blagden. 

Here’s an interesting blog posting - Co-op or MDF: Who cares? in which the author discusses the differences between Co-op advertising and MDF advertising programs and analyzes the current trend of  manufacturers to move more towards MDF-based programs. 

I agree with the author here – who cares as long as it’s successful? 

Regardless of the format of the program, more time and attention needs to be placed on building programs that are easy-to-use (both for manufacturer and distributor) and ultimately successful in the marketplace.  The MOST successful co-op advertising programs minimize the administrative efforts required by both parties while maximizing the return-on-investment (and time) of dollars placed into the system.

Tags:  Channel Marketing Software, Co-op Advertising, Co-op Marketing Software, Co-op Marketing Solution, CRM Marketing Automation, Retail Marketing, Sales Promotion Marketing, Trade Promotion Marketing