Last month our CEO, Pete Gombert, presented a webinar in conjunction with EE Times entitled:  Building a Better Co-op Advertising Program. 

This webinar is now available for recorded viewing here:  Building a Better Co-op Advertising Program



An overview of what's covered: 

As a product manufacturer reaching your customers through a reseller network, you know it’s critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there’s ever-growing pressure to achieve sales goals.

This webinar is designed to address 5 specific areas to build a higher-performing co-op marketing program:

• Increase adoption by making it easy
• Templated flexibility
• Give your resellers certainty
• Answer the question “How”
• Close the Marketing Loop

Attendees will leave this webinar with an understanding of what their resellers are looking for in a co-op marketing program and clear direction on how to deliver on these needs.

Let us know what you think!