Note:  This post originally appeared on the older Balihoo blog on 10/27/09. 

JUST in case you missed our announcement on PRweb or our News section (we like to be thorough) I wanted to let everyone know that we have some pretty exciting news today - we’re announcing the wide availability of our Integrated Co-op Marketing Solution. 

This is a big deal for us - we’ve had co-op functionality in our system for awhile, but for the first time we’re packaging it up nicely and making it widely available to all of our customers (and potential customers).  I’ve seen firsthand the delight on a reseller/distributor/franchisee face the first time they log into this co-op marketing solution and realize that they can manage both the creative and financial ends of their co-op advertising spend through one easy system.  The time savings and cost savings they realize are immediate and significant. 

And for the national brand running the co-op advertising program - the biggest deal here is the visibility they have into what’s going on at a local level.  Imagine being able to completely understand the local support of a product launch BEFORE it’s launched.  Or, view marketing activities at a local level to understand what’s working for your affiliates.  Invaluable. 

If you want to learn more about using a centralized system to manage a co-op program, check out our Integrated Co-op Marketing Software whitepaper at:  www.balihoo.com/icm

OK, enough about us, back to our regularly scheduled programming……

Tags:  Channel Marketing Software, Co-op Advertising, Co-op Marketing Software, Co-op Marketing Solution, CRM Marketing Automation, Retail Marketing, Sales Promotion Marketing, Trade Promotion Marketing