One of my responsibilities at Balihoo is managing pay-per-click campaigns for several local franchisees.  A couple years ago I knew absolutely nothing about pay-per-click advertising, but since then I have tried to learn as much as I possibly can, not only my personal satisfaction but to better serve our clients local store marketing efforts.

The one thing I have found about pay-per-click is that on the surface is it pretty straight forward but the minute you dive in a little deeper it gets fairly complicated.  There are a lot of dials to turn and buttons to push in order to make a campaign perform at its best.  The complexity of PPC creates a challenge when trying to describe how it all works to clients that have never been engaged with local internet marketing.  To hopefully help in this area, I recently built a slide deck that gives a brief overview of what PPC is and how it can benefit local store marketing.

The purpose of this deck was to provide a resource for our clients to reference and gain a better understanding of PPC at a high level.  I also wanted to address a few of the questions that I get on a regular basis from clients who are just starting with PPC - Why isn't my ad showing or Why is my competitors ad above mine?

So, if you want to learn some basics of pay-per-click advertising, check out the presentation and don't forget to download our whitepaper to find out more about Balihoo.