One of the brands here at Balihoo I get the pleasure of working with is ProTect Painters, a franchise group that specializes in interior and exterior painting.  The brand has been around for some time, however back in January we were given the opportunity to kick off the local advertising efforts for 25 net new owners in various markets across the country.

As we drew closer to Spring, the primary season when a majority of paint jobs are booked, we knew we needed to get the ProTect name in the markets and get their phones to ring so we could start generating some revenue.  We deployed a pretty aggressive saturation Direct Mail campaign that targeted highly qualified zip codes with various offers to see which one performed the best.  Thus far, we have been pretty impressed with the results considering we have only been in market for a few months.  That said, we were not going to be complacent with just Direct Mail as our only tactic we needed to execute more local marketing ideas.

So we hit the ground running.  Our Balihoo creative team developed a great DRTV spot in a matter of weeks that we are are really excited about and will begin airing in the Raleigh market next week.  Further, one area where we knew we needed to be was online.  So, we developed landing pages for each individual owner where we will direct consumers from their PPC campaigns and other local internet marketing efforts.  We also have some radio spots in the works and various other types of print creative that can be used at the local level.

Bottom line we are gaining advertising momentum with these 25 new affiliates.  It's exciting to work with net new owners and really watch their business grow from the bottom up!