I had the wonderful opportunity today of presenting a media plan for a local cleaning service franchisee.  The client was in a pretty unique market and really needed some creative local marketing ideas, which I was more than happy to provide.  The great thing about planning locally is that the sky is the limit in terms of what mediums we can use.  I did some research and found this really cool idea that I thought meshed really well with a cleaning service, power washing your logo on city side walks!  For one, it is an environmentally friendly form of advertising and two, its just a great idea. 

I can't reiterate enough how great it is to bring in a new client and offer some non traditional media tactics, its what makes local media buying really fun.  They are truly a great supplement to more traditional tactics like television and local internet marketing.