Local internet marketing was a pretty big deal, being the "only advertising category not to see major declines in 2009" and as I reflect on my first full year of local media buying i couldn't agree more.  I saw our clients start filtering dollars from traditional media to search and display along with my recommendations undoubtedly incorporated a consistent search campaign through the year.  Online advertising "did sustain its first year-to year advertising revenue loss in seven years, it began to bounce back in the second half, becoming one of just two media categories (the other being cable) to see growth during the third quarter.  That resurgence will continue in 2010, when spending will rise 5.5 percent, to $23.6 billion."  This quote was taken from a really interesting article in Media Life Magazine that I encourage you to check out, as it gives a really strong recap of both internet and social website marketing successes in 2009. 

As we look forward to 2010 internet marketing will continue to morph and maximize itself in the form of online video advertising.  Giants like Apple, have already started getting into it and "if Steve Jobs does to TV a fraction of what he did to music with iTunes, life will be changed."  Online video advertising is a pretty exciting concept and it will be interesting as a media buyer to start looking at its opportunities.  Should be an exciting and challenging year, but I'm ready for it!