As noted in previous Balihoo posts, many national brand and
franchise marketing teams have ramped up the number of discounts,
promotions and giveaways they offer in an effort to boost customer
traffic. While successful in generating sales, relying on discounts
too heavily has the potential to...Read More »
I would consider myself a fairly athletic person and I enjoy
watching a game now or then, but in all honesty, I much prefer to
play than watch and I would say the same is true for my husband
(thankfully). I can't say I am a sports widow, but I can empathize
with ladies who's partners are among the...Read More »
One of the products Balihoo delivers to our customers is a complete
Co-op marketing solution.
As we've discussed this offering with multiple product manufacturers and how it fits into their overall trade promotion marketing efforts, one of the surprising things we've discovered is how often it's...Read More »
As we've discussed this offering with multiple product manufacturers and how it fits into their overall trade promotion marketing efforts, one of the surprising things we've discovered is how often it's...Read More »
Working daily with Carpet One and Flooring America franchise
owners from all over the country on their local advertising
campaigns, I have found a common response among these local
affiliates is, "I think I get it, but...?" when it comes to
social media marketing. They understand that social media...Read More »
One of the core principals of Lean thinking is 'Decide as Late as
Possible'. Like many aspects of Agile and Lean
thinking, they can often be taken at face value and lead to less
than optimal outcomes, leaving the organization with a sour taste
in their mouth but with the correct application there...Read More »
Like most people in Boise, I’m an outdoor enthusiast. It’s a big part of why I chose to live here. With a love for outdoor activities comes the insatiable thirst for top of the line gear. Sure, call me a gear-head. Self admitted.
When it comes to purchasing the latest and greatest outdoor gear, I...
Read More »For those of you involved in Co-op advertising or co-op
marketing programs, I wanted to make you aware of a new
whitepaper we have entitled, "Integrated Co-op
Marketing."
You can access the whitepaper here: Integrated Co-op
Marketing
The overall concept of the whitepaper is that organizations...
Sales promotion marketing, using co-op advertising funds, has
typically been a very promotional-based type activity. The
brand builds the ad, in which the retailer plays a minor role, then
a print ad builder is used to customize it for the
retailer.
However, as suggested by this
Ad Age article,...
Note: This post originally
appeared on the old Balihoo blog on 11/24/09 by Marcie
Blagden
It’s no big secret that 2009 has been dismal for those in the
advertising industry. With that said, local advertising is expected
to end 2009 with a 12% increase over 2008
(according
to a five-year forecast...
Note: This post originally appeared on the older
Balihoo blog on 10/27/09.
JUST in case you missed our announcement on PRweb
or our News
section (we like to be thorough) I wanted to let
everyone know that we have some pretty exciting news today - we’re
announcing the wide availability of our...
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