There’s a new player on the social networking field. But this time there’s no feed, no timeline, no updates to be seen. Instead, users share images via their personal “pin boards.” 

Pinterest, the free online scrapbook, has seen phenomenal success in its short lifespan. And companies with an...

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A decade ago, purchases were primarily made—and consumer loyalty built—via traditional print and media ads, and the yellow pages.

But all of that is quickly changing.

While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of...

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As consumer use of mobile technology continues to rise, local marketers will respond with increased focus on search optimization, mobile website enablement, and mobile local advertising.  

• According to a ThreatMetrics survey of 722 active internet using consumers, 37% intend to make a purchase using...

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Really interesting article based on research conducted from GroupM Search, with research partner Kantar Media Compete. Also includes statistics from Forrester.

Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.

Key-takeaways for... Read More »

I've been a golfer on-and-off for 10+ years now, but suddenly this year, I have been bitten badly by the golf bug. I'm playing more than ever, and as a result, I'm starting to think it's time to invest in some nice equipment - I'm officially in the market.

Sifting through my email this morning, I was...Read More »

To tweet or not to tweet? Given the prevalence of social media today, if you're a small business owner looking to do some local advertising, there's really only one answer. Twitter is an extremely effective way to connect with your customer base, especially when used in combination with other social...Read More »

When you hear the term 'local marketing' it's easy to immediately think of school sponsorships, strategically-placed billboards, targeted direct mail pieces, and crazy sign holders jumping up and down on the street corner. But as demonstrated by Macy's department stores, a smart local marketing...Read More »

WEBINAR—On October 14th, at 2 pm EDT, Balihoo will be hosting a webinar discussing, Practical Practices for Increasing Channel Revenue Through Marketing.

In the wake of the economic downturn and slow, prolonged recovery, brand marketers are returning to the drawing board to figure out how to generate...Read More »

Wednesday morning’s WSJ article, Fed Hints at Move to Boost Recovery is welcome news for many franchise owners and franchise marketing professionals. The news comes on the heels of IFA’s September 16th press release announcing that, "After nearly two years of intensive lobbying by members of the...Read More »

 There was a really interesting article in the NY Times yesterday that describes how people are using their smart-phones these days.  It is based on a survey that Nielsen just released on Monday.



What I found interesting about this article is where the divergence occurs between "smart" phones and...Read More »