Certainly by now you've heard about Google's "Search Plus Your
World" initiative to more completely integrate social/personal data
in their search results. You can read the official
announcement from Google, made on January 10, here.
The question I hope to answer in this blog is, "What does this...
Pilot programs provide a way for brands and franchises to launch
new national marketing programs on a small scale prior to investing
in a large roll-out. National brands realize multiple
benefits from pilot programs, including the ability to:
- Try new ideas with less risk. See if the results warrant...
Consider for a moment that you're playing with the idea of
transforming your shabby chic kitchen into your dream kitchen.
Assuming you're among the majority of American consumers
(a whopping 90%
of them), your kitchen redesign research begins on the
internet.
Once online you bounce through a number...
Read More »I've been a golfer on-and-off for 10+ years now, but suddenly this
year, I have been bitten badly by the golf bug. I'm playing more
than ever, and as a result, I'm starting to think it's time to
invest in some nice equipment - I'm officially in the market.
Sifting through my email this morning, I was...Read More »
Sifting through my email this morning, I was...Read More »
A - About Foursquare
Foursquare is essentially a service that helps users find out where their friends, family, neighbors, etc, are hanging out. Users use their mobile phones to "check in" to different locations (restaurants, parks, bars, museums, etc.). What makes this location service-based social...Read More »
Foursquare is essentially a service that helps users find out where their friends, family, neighbors, etc, are hanging out. Users use their mobile phones to "check in" to different locations (restaurants, parks, bars, museums, etc.). What makes this location service-based social...Read More »
Balihoo has recently launched a fantastic new function within our
local marketing automation software - Microsites.
One of the key use-models of this functionality is for
product manufacturers who sell their products through a set of
regionally distributed
dealers (channel).
These manufacturers...Read More »
dealers (channel).
These manufacturers...Read More »As a local business owner or distributor with local advertising needs, you’re probably more than a little familiar with circulars (i.e. those advertising inserts that are always falling out of your newspaper). If you've used circular advertising in the past, you've probably wondered how many of...
Read More »"Supersize it" A phrase that brings about thoughts of gigantean proportions and excess - and that still remains glued to the McDonald's name even though the Supersize option was eliminated over five years ago.
When the news broke in 2004 that McDonald's was...Read More »
If you've ever been associated with the "delivery" side of a
co-op or MDF advertising program, you've likely received an
email/vmail/letter something like: 
Dear Product
Manufacturer,
Your Co-op advertising program sucks.
First, what are the specific rules and regulations? How do I know what's...
Read More »Your Co-op advertising program sucks.
First, what are the specific rules and regulations? How do I know what's...
A couple months ago, I attended an on-site meeting with one of our
national brands. The 
purpose of the discussion was to go over the local marketing software tool that we built for their brand. They had some ideas and questions around usability. Ultimately, they wanted to make sure that the...Read More »
purpose of the discussion was to go over the local marketing software tool that we built for their brand. They had some ideas and questions around usability. Ultimately, they wanted to make sure that the...Read More »
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