Phil Bear

I recently read a great list (I'm a sucker for Top 10 Lists - just ask David Letterman) on marketing blunders from major global brands. The one that stuck with me above all the rest was this one from Pepsi Cola:

"Pepsi's 'Come alive with the Pepsi Generation' translated into 'Pepsi brings your ancestors back from the grave'" for its campaign in China.

Someone needs dental implants.
 

Now, according to Snopes.com, this entire story about Pepsi and their marketing blunder is undertermined. Whether this is true or not is completely irrelevant to this blog. (I got to put a picture of a zombie in my blog, so I win.)

What I took from this particular top ten list (some within the list are confirmed true) is that even major brands still do not have local advertising figured out. No matter how well these brands are globally recognized, they still make mistakes when it comes to individual markets (I'll give you that China is a prettty big market, but the point still stands).

What national brands need is Balihoo. We have created marketing software that integrates digital asset management with administration into a simple online co-op marketing solution. It truly is a solution that someone has to see to believe. Luckily for you, our dear readers, the crack marketing group here has recently put together a two minute(ish) flash demonstration that gives you a better understanding of how we are revolutionizing marketing on a local level.

You can check that out here:
http://balihoo.com/coop-marketing/coop-marketing-demo.html

If that doesn't peak your interest in our marketing solution, then you must be dead inside. Or undead on the outside.