May 2012 Webinars

The Future of Marketing is Local.

Thursday, June 10, 2010 by Phil Bear
It seems that every futuristic movie I watch imagines a reality void of individualism and riddled with technology. Filmmakers, it seems, believe in a future where, as we create increasingly advanced technology, we lose our humanity at the same rate . However, if real life has taught me anything about movies - it is that movies can be deceptive. Totally serious!
I've got spicy films that cost $34.99 for $40.00.
With the advancement of technology in recent years, it seems that everything is becoming more focused on sustaining and enhancing individuality:  services like Twitter allow people to give updates on the most minuscule aspects of their lives, people receive news from friends and celebrities rather than subscribing to something old- fashioned like a "newspaper," and location-based services give you a notice on your cell phone if you walk near a favorite store.
 
With this shift in our priorities, and our focus, does it really make sense to market to the consumer with a non-personalized, generic message, in hopes that they connect with it?

Methinks not.
 
Local Marketing Strategy, the ability to take a national brand and customize for different demographics, needs to be the focus of every major franchised brand. Without the ability to connect to the consumer on a personal level, franchises are going to struggle to retain a customer base--no matter what the economy looks like. 

Balihoo gives large brands the ability to reach out and connect with the individual, no matter the marketing medium. Our local marketing software gives franchisees the ability to access, customize, and execute a brand-approved marketing plan from one centralized web portal. Gone are the days of frustrated franchisees who don't know how they should market themselves. No longer will technology be stereotyped as the end of mankind. (See: Terminator). 

Balihoo: Making the future of marketing bright, one brand at a time.

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