Phil Bear

I'm a big fan of the too-soon-canceled Arrested Development. Not the music group either. It is funny. It references pop culture. It is post modern. It is a family show that brought together families, and helps remind people what life is about. Sound familiar?

So when I heard through the grapevine (old fashioned term for reading something on the internet) that a couple of the besties from Arrested Development were creating their very own viral marketing company, I was pretty excited. 



I've probably watched this video like 100 times. But the question that the fellas from DumbDumb  (and ulitmately Orbit in this case) have to ask themselves, is it effective in terms of marketing. 

It seems that in order for a brand to market themselves effectively in modern times, they have to pull out all the stops. Gone are the days of relying on print and radio alone. In the above example, Orbit has gone way past standard marketing strategies of "the olden days" to reach their audience.

Balihoo has created local marketing automation tool for this exact reason. We know that in order to reach the largest audience, brands and franchisees need a local marketing strategy that encompasses media of all types. Our platform currently encompasses over 12 mediums, where local dealers and franchisees can access, customize, and execute local media planning from one easy to use place.

I'm curious, of the viral marketing that our readers have seen, can you recall the product they were promoting?

Come on!