Effective
demand generation marketing is always been important, but prior to
a store opening, it is even more critical.
Consider the case of
Whole Foods, a natural
health food store that has published on-again, off-again news that
they would be
opening a store in Idaho. The news that they were...
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Back in 2003, roughly 19 years after
Ghostbusters was
released in theaters, two Czech film makers decided to create a
documentary about the impact that marketing has on people.
Their plan was a simple one. They would create a massive marketing
campaign for a shopping mall, and its grand opening....
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I'm a
big fan of the too-soon-canceled Arrested Development. Not the
music
group either. It is funny. It references pop culture. It is
post modern. It is a family show that brought together families,
and helps remind people what life is about. Sound familiar?
It's basically like Little
House on...
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Childhood. For most, it is a time that you can look back at the
wonderful memories you experienced with family and friends. The
hardest part of your day was having to go to school, generally that
lasted only 3/4 of the year. No job, no responsibility, and adults
had all of the answers. Or so you...
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