I am proud to announce that today, Balihoo was named to the Inc. 500 list and recognized as one of the fastest-growing private companies in the United States. While the recognition is personally gratifying and causes me to spontaneously grin every once in a while, credit goes to the long list of Balihooers who are just as committed as I am to "revolutionize local marketing."Now, to those who may say that is an esoteric or intangible goal, I respond that it has become a very substantial idea that has fundamentally driven our culture, our hiring, our product road map, and our sales/marketing efforts.
At Balihoo, on a quarterly basis, I provide a "State of the Pound" update to all employees. It is an important opportunity to highlight individual/group successes and business challenges. It is also an opportunity for me to be reflective and remind Balihooers about the big picture shared vision. In this last "State of the Pound," I shared with Balihooers a TED talk given by Simon Sinek. 
In an eloquent way, Simon's Golden Circle model codifies the approach that separates successful companies and individuals from the mediocre. Simon's 20-minute presentation gives reason to the directional "gut" feelings I have had about the Balihoo opportunity since opening its doors. Succinctly stated, Balihoo exists to make local marketers successful.
Give the video a watch. Consider the "why" that drives your behavior, and if you believe as we do that there is a better way to market your business locally, let's talk about how our Balihoo marketing platform can help you communicate your "why" through valuable local marketing.
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