Pete Gombert

 I was riding my cruiser to work today on another gorgeous morning in Boise and was appreciating how wonderful the experience was.  As I thought about why I enjoy riding into work every morning I went through the usual list:

1.  It's a really nice ride down the old tree lined streets of the North End
2.  It's great to get fresh air in the morning
3.  The weather is usually amazing
4.  Nobody can bother me :-)
5.  It is super relaxing

But then it struck me that the one thing that made all of the above possible was the bike that I was on - the cruiser - its purpose built to be a relaxing ride for short distances.  I have two other bikes, a Mountain Bike and a Road Bike, but the cruiser is what I take to work every day.  The road bike is faster and would get me to work quicker.  The mountain bike is better in the snow, but I greatly prefer the cruiser in all conditions and that is because it is purpose built to be relaxing and the ride to work is my time to relax.

Now you may be asking "how does this relate to Local Marketing Automation?" - well the reality is that other than Balihoo, there are no other platforms that were purpose built for local marketing automation.  There are ad builders, and there are co-op platforms, that are all purpose built to facilitate parts of the local marketing continuum, but no other solution that can deliver all of the required elements to drive demand in local markets.  

So when you are looking for a solution, no matter if it is a bike or a LMA platform, my take is to ensure that you find the one that is purpose built for your needs - it makes all the difference.

Start by downloading one of our whitepapers or case studies.