There was a really interesting article in the NY Times yesterday that describes how people are using their smart-phones these days.  It is based on a survey that Nielsen just released on Monday.



What I found interesting about this article is where the divergence occurs between "smart" phones and...Read More »

 I love being in the software business.  I believe that really smart people pulling together in the same direction can solve really difficult problems with software.  

However, one issue you run into when you are solving a difficult problem is making the solution simple and elegant.  We struggle with...Read More »

One of the things that I regularly address with clients and potential clients is the phenomal pace of change in local marketing, and that dealing with these rapid shifts is extremely challenging as a local marketer.  

As an illustration of these rapid shifts, Beloit College in Wisconsin publishes an...Read More »

 I was riding my cruiser to work today on another gorgeous morning in Boise and was appreciating how wonderful the experience was.  As I thought about why I enjoy riding into work every morning I went through the usual list:

1.  It's a really nice ride down the old tree lined streets of the North...Read More »

I read this article today at AdAge.com and found it quite interesting.  While it is not focused on Local Marketing, it is representative of the changing nature of advertising in general.  

Old Spice created a campaign called "The Man Your Man Could Smell Like".  The spot ran on television and then...Read More »

In today's economic climate, Return on Investment (ROI) is more important than ever.  Companies are running so lean that every penny is being examined to determine just how much it is contributing to the bottom line - and that is just as it should be.

So it naturally follows that when a company is...Read More »

Balihoo is in the unique and very fortunate position of having more than thirty thousand local marketers that work with our platform.  We have earned this privilege by creating a completely unique solution to a very vexing problem.  

However the one thing that we hear consistently is that no...Read More »

 One of my favorite sayings is "don't let perfect be the enemy of good".  In a lean start-up or small business trying to be perfect can simply bring you to your knees.  

In most cases being good is more than enough.  However, sometimes this gets taken too far and people settle for less than good,...Read More »

Being the founder of three start-ups in my career as an entrepreneur there is one thing that I know with absolute certainty - I don't know jack shit.

The reality is that I continue to learn more everyday working with the smart energetic people that surround me (clients, investors, employees and...Read More »