One of my favorite sayings is "don't let perfect be the enemy of good".  In a lean start-up or small business trying to be perfect can simply bring you to your knees.  

In most cases being good is more than enough.  However, sometimes this gets taken too far and people settle for less than good, they provide products or services that are mediocre or even bad, and that is equally as dangerous as striving for perfection, and not nearly as noble.

Good should be the enemy of mediocre in everything that you do.  From your products and services to your local marketing.  Our mission here at Balihoo is to "revolutionize local marketing" and we are well on our way to achieving our goal.  I believe that one of the ways that we can accomplish our goal is to educate our customers on how to stop executing mediocre or bad local marketing.  In other words we need to make good local marketing the enemy of mediocre local marketing. 

Through a combination of education, our local marketing software and our execution services we firmly believe that this goal is achievable and while we will not let perfect be the enemy of good, we will let good be the enemy of mediocre in everything that we do.