Balihoo is in the unique and very fortunate position of having more than thirty thousand local marketers that work with our platform.  We have earned this privilege by creating a completely unique solution to a very vexing problem.  

However the one thing that we hear consistently is that no matter how elegant our solution is, the fact remains that most local business owners are quite confused about what to do with it. We hear questions like:

• What tactics should I be using and when?
• What is social media and how should I be using it?
• Should I still run ads in the yellow pages?
• What is a GRP?
• What is SEO vs SEM?

These are all great questions and are important considerations in determining local marketing success.  However, the real question all local marketers should be asking is - what is my strategy for success?  Without a full marketing strategy the tactics are meaningless.  

Our goal is to make marketing easy and effective for local marketers, and as a result we have implemented a number of products and services to complement our local marketing automation platform; however, over the next couple of months we will announcing the most significant change to the strategy portion of our platform to date.  Look for this announcement this summer as we fully expect that it will change the way that local marketers develop their strategy.