Paul Price

 Are you a local advertiser who is trying to figure out the most efficient way to drum up more business?  A few years ago when asked about local marketing, a small business owner may have expressed the kind of frustration this cat is feeling:



It was kind of hard and frustrating, especially with no opposable thumbs.  And, as in the case of a color blind cat, it was difficult to really understand the effectiveness and results of your efforts.  That was then.  Now local store marketing is something a little more akin to this:


You'd think that it would be getting easier, right?  I can reach out to individual consumers with all this new whiz-bang technology, right?  But with all of the fragmentation of publishers, and new complexity that sits between them and the advertiser it can be a pretty daunting task to just understand the landscape, let alone achieve tangible results.  We're talking about agencies, ad servers, media buying platforms, creative optimization, analytics, data suppliers and aggregation, data optimizers, ad exchanges, ad networks, performance analysis, print ad builders, yield optimization, social tools, publisher tools, etc.  How do you make sense of all of these puzzle pieces and get them to work together seamlessly?

At the end of the day you simply want more people to spend more money in your store.  It would be really nice if it were handed to you like this:


Ok, nobody is going to hand you a completely solved marketing solution.  Every business and market is different, there is no perfect one-size-fits-all solution.  But the tools and expertise to help you get there are available.  Check out our white papers and cases studies to see how Balihoo, the premier provider of local marketing software and services, can help you solve your local marketing puzzle so that you can spend more time chasing mice and playing with balls of yarn.  Oops, I got my analogy a little mixed up.