Here at Balihoo, we work with several clients whose local advertising strategies are heavily print-focused. When deploying our solution for a new client, Balihoo's crack design team goes to great lengths to ensure that our print ad builder incorporates the appropriate fonts for the brand we're servicing. Though this process can be laborious, it speaks to the core of our offering as a business; fonts are a critical brand component, one that sets the tone for a company's local advertising efforts.
It's no accident that we choose Cambria for business reports and Lucida Calligraphy for Christmas cards. Like any creative element, fonts provide context for our messages; they give your written voice the timbre that readers "hear" as they process your message. Bold, blocky letters sound aggressive; round, uneven letters sound youthful; ornate, elongated letters sound luxurious.
Think of your font as the theme song in the background of your opening scene print ad.
Given this importance, you can imagine my dismay when a prior blog post was somehow published in a clunky, disagreeable Calibri. I personally prefer a more subtle Arial, but would settle for a classic Times New Roman. When limited patience and knowledge of the blog platform prevented me from quickly making a change, I lost sight of my goal and broke the cardinal rule of messaging: I shrugged my shoulders and sent it into the world, knowing it didn't quite reflect what I hoped to communicate.
The devil is in the details, and this is overwhelmingly true for a local advertiser. Your words inherently invite scrutiny - not just what they say, but when, where, why, and how they're said. For a franchise organization seeking national consistency, a state-of-the-art print ad builder ensures that every detail is communicated exactly as you intend.
Your font is one subtle detail of many that create and preserve your brand. Balihoo's ad builder software and professional support ensure that the message delivered is the message intended.
Don't let your Courier degrade into Wingdings. Contact us for a consultation.
It's no accident that we choose Cambria for business reports and Lucida Calligraphy for Christmas cards. Like any creative element, fonts provide context for our messages; they give your written voice the timbre that readers "hear" as they process your message. Bold, blocky letters sound aggressive; round, uneven letters sound youthful; ornate, elongated letters sound luxurious.
Think of your font as the theme song in the background of your opening scene print ad.
Given this importance, you can imagine my dismay when a prior blog post was somehow published in a clunky, disagreeable Calibri. I personally prefer a more subtle Arial, but would settle for a classic Times New Roman. When limited patience and knowledge of the blog platform prevented me from quickly making a change, I lost sight of my goal and broke the cardinal rule of messaging: I shrugged my shoulders and sent it into the world, knowing it didn't quite reflect what I hoped to communicate.
The devil is in the details, and this is overwhelmingly true for a local advertiser. Your words inherently invite scrutiny - not just what they say, but when, where, why, and how they're said. For a franchise organization seeking national consistency, a state-of-the-art print ad builder ensures that every detail is communicated exactly as you intend.
Your font is one subtle detail of many that create and preserve your brand. Balihoo's ad builder software and professional support ensure that the message delivered is the message intended.
Don't let your Courier degrade into Wingdings. Contact us for a consultation.
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