Twitter is continuing to gain popularity and adoption rates are on the rise. So much in fact, that Twitter is now considered to be an integral part of local advertising and an Internet marketing campaign. In the article, Twitter With a Twist, the author Morrissey, points out many new ways brands have been hopping on the bandwagon, so to speak, of Twitters growing popularity. Brands such as Sweethearts Candies and Tasti D-lite are using Twitter in very different ways including product launch marketing and finding their own successes.