Working primarily with franchise owners on their local store marketing, I am very receptive to the marketing needs and pain points of small businesses. The challenges of owning and operating a franchise business coupled with the execution of local advertising can be overwhelming. This article nicely outlines marketing tips for small businesses that aligns with what we recommend to our clients.

Focus on online and offline marketing. This is the best way to approach achieving a successful marketing mix. While online marketing is low-cost, you want to make sure you are taking a multi-faceted approach to your marketing mix and tapping into different avenues.

Sponsor local events. This is a great way to get integrated into your community and gain awareness with a high impact and low cost.

Utilize marketing collateral and promotional products to reach your target customer. This can be direct mail, door-hangers and signage to name a few.