Modern Family is one of the funniest shows on television (admit it) and with the first season behind us I catch myself reflecting in merriment on the the pure hilarity of the show. It gets me thinking about what makes the show tick, is it the characters, the acting, the writing? The scenarios? What is it exactly?

I'll tell you what it is...it's smart. The premise is simple, it is based on a family, diverse and complicated, which viewers relate to. Each family branch has its own structure and story but is ultimately connected to the whole. Each individual's identity is reliant on the Family. In is not at all unlike what we provide to our customers through our local marketing software. While each franchise has it's own personality and unique set of circumstances, it is also an integral part of the corporate brand.

Balihoo's local marketing software tool allows franchises to localize their advertising efforts and to do it in a way that is aligned with their corporate strategy as well as unique to the individual franchise business.

While client strategies may differ, the core concept remains consistent. Enabling business owners to market effectively and easily. Just like a healthy functioning family provides the security and support to successful living.