I would consider myself a fairly athletic person and I enjoy watching a game now or then, but in all honesty, I much prefer to play than watch and I would say the same is true for my husband (thankfully). I can't say I am a sports widow, but I can empathize with ladies who's partners are among the 10 million sports addicts in the US, and are virtually invisible until game day or the season is over.

This got me thinking from a local advertising perspective, it seems like there are a lot of opportunities to appeal to this demographic, especially during football season or tournament times. Below are some interesting ways some businesses are reaching this segment through sales promotion marketing and I thought I would share a few...

Hotel Industry

The Pan Pacific Hotel in Seattle has created a Sports Widow Package to pamper to  wives/partners whose husbands are glued to the TV or out tailgating. The package includes overnight accommodations, valet parking. Champagne and strawberries, a cocktail in the bar, and a Vida Spa treatment.

Four Seasons Chicago offers a similar anti-football spa package aptly named, "Getaway from the Gridiron". It includes a 55 minute massage, pool and fitness club access, makeup session and lunch.

Outdoor Recreation & Travel Industry

Women's Winter Tour at Crystal Mountain resort, held during Super Bowl weekend geared toward women looking for an outdoor alternative to pro football. It includes film festival, cross country skiing and snowshoeing, wine tasting and a snowshoe visit to Crystal Michigan Legacy Art Park.

Intrepid Travel, a travel company offering unique, interactive travel experience is offering discounts on select departures in June to cater to World Cup widows.