A couple months ago, I attended an on-site meeting with one of our national brands. The
purpose of the discussion was to go over the local marketing software tool that we built for their brand. They had some ideas and questions around usability. Ultimately, they wanted to make sure that the...Read More »

Being on the account management side at Balihoo, I work very closely with franchisees on their franchise marketing. Each franchisee presents us with interesting challenges when planning their local advertising, whether being their particular market area or budget restraints.

Most recently, I have been...

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Working primarily with franchise owners on their local store marketing, I am very receptive to the marketing needs and pain points of small businesses. The challenges of owning and operating a franchise business coupled with the execution of local advertising can be overwhelming. This article nicely...Read More »

Modern Family is one of the funniest shows on television (admit it) and with the first seasonbehind us I catch myself reflecting in merriment on the the pure hilarity of the show. It gets me thinking about what makes the show tick, is it the characters, the acting, the writing? The scenarios? What...Read More »

I would consider myself a fairly athletic person and I enjoy watching a game now or then, but in all honesty, I much prefer to play than watch and I would say the same is true for my husband (thankfully). I can't say I am a sports widow, but I can empathize with ladies who's partners are among the...Read More »

Working daily with Carpet One and Flooring America franchise owners from all over the country on their local advertising campaigns, I have found a common response among these local affiliates is, "I think I get it, but...?" when it comes to social media marketing. They understand that social media...Read More »

Are you a cable subscriber? I am, but recently have been thinking about dropping the service to avoid the monthly bill. I can access most of the programming that I want online and watch it that way. Apparently, I am not alone here. According to the article, Thinking Outside the Box: Web TVs Skirt... Read More »

While catching up on some local news, I came across an article by Michael Roizen, M.D., and Mehmet Oz, M.D. The article features some interesting tips to keep you brain sharp (luckily, I already do all of these things:):                       

Fill your cup. Coffee (six cups a day) can reduce your...Read More »

Twitter is continuing to gain popularity and adoption rates are on the rise. So much in fact, that Twitter is now considered to be an integral part of local advertising and an Internet marketing campaign. In the article, Twitter With a Twist, the author Morrissey, points out many new ways brands...Read More »

Last week, I had the privilage of attending the Carpet One and Flooring America convention in Washington DC. It was such a valuable time to meet the different members and many clients that I work with on a daily basis. I believe it makes a dramatic difference to have face-to-face interaction and...Read More »