The above quote is from Matt’s post, “When Big Brands Go Local, They Need to Think
Social,” which recently appeared in the...
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Ask any of
Balihoo's enterprise clients: A marketing strategy is only as
successful as their affiliates’ presence in local markets. National
brand marketers know that localized marketing is not just a passing
trend. In fact, according to BIA/Kelsey, 49 percent of marketers
believe localized...
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A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
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Download Balihoo's newest
white paper and learn
- Reasons why national brands are falling short when it
comes to local marketing
-
What the Local Web is and how it can help
close the loop on the “last mile” of marketing
- How other national brands are taking advantage of the
Local Web
- How your brand can begin...
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Take a second to think about the last time you "Googled" something
you were interested in buying.
Did you type in the name of a specific business or product?
Based on a recently revealed survey (conducted by
TMP Directional Marketing's local social and mobile
marketing arm
15miles) if you were...
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Are you familiar with
Groupon?
If not, here's the short description: Groupon is a deal-a-day
website that is localized to individual markets. Each day a new
"Groupon" comes out specific to a location. If a certain number of
consumers sign up for the deal, then it becomes available to
everyone. If the...
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If you're a regular iMediaConnection reader with an interest
in local marketing, there's a good chance that you saw a new
article in the Local Media Strategies section entitled '
Channels that
will drive the local marketing revolution' (authored by
Balihoo's VP of Marketing, Shane Vaughan). Check it...
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If you own a local business or are a local product distributor, you
likely know how powerful customer referrals can be to your bottom
line. While most business owners recognize this opportunity, many
mistakenly leave Referral Marketing
out of their
annual local marketing strategy.
Perhaps you're...
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In the last few years,
Balihoo
has served a growing list of national brand clients. The attention
that has been given to our ‘local marketing automation’ platform
has caused me to reflect on five signs that ‘Local Marketing’ is
much more than a trend:
- ‘Local Marketing’ Search Volume is...
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Recently, I have had multiple, similar conversations with Balihoo
clients about the importance of identifying target consumers..
Establishing a target audience is one of the most important aspects
of a successful local marketing campaign. Without this, advertisers
cannot accurately identify likes,...
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“If
the amount of work involved in monitoring and engaging in social
channels frightens you, great—because it should.”
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