Balihoo
is growing fast, and with that forward progress we’re continuing to
strengthen our team with smart, talented people.
For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice
President of Business Development to our management team. With over
ten years of experience in the local marketing...
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There’s a new player on the social networking field. But this
time there’s no feed, no timeline, no updates to be seen. Instead,
users share images via their personal “pin boards.”
Pinterest, the free online
scrapbook, has seen phenomenal success in its short lifespan. And
companies with an...
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As
content continues to digitize, consumers and media channels
continue to fragment. The good news is this enables marketers to
better target consumers and to reach consumers where and when the
consumer wants the brand’s message. The bad news is that executing
campaigns which take advantage of all...
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The CMO Council and several partners recently released a
fascinating report titled:
Localize to
Optimize. It's $199 to download the full report, but if
your in the Local Marketing or Channel Marketing space, it's really
fantastic reading. From their website, "The study has been
focused on...
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Try this local marketing automation test:
Pick your favorite search engine, and search for the name of your
national brand.
Assuming you've done a good job at your national marketing efforts,
when you look at the real estate on this page, the "good" content
about your brand should represent...
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It's pretty clear at this point that, for better or worse,
Daily Deal sites are one of the "next big things" in local internet
marketing. Companies like Groupon and Living Social are
certainly leading the pack here, but it was also recently announced
that
Facebook will get in the mix with a test...
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"To win a marketing
war, you have to win the battle at the tactical level. If the mind
is the battleground, then it should come as no surprise that
advertising is the key tactical weapon in the marketing war."
Al Ries & Jack Trout,
Bottom-up Marketing
When it comes to your national brand's local...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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Last week I had the opportunity to provide some navigational
assistance to an affiliate of a franchise company utilizing our ad
builder software. The business owner was looking to order
some customized loyalty cards. At the time of our
conversation, he was slightly agitated with his parent company...
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The other day I took my puppy for a walk to a nearby
TCBY – the same TCBY I’ve
gone to for over 20 years. Every time I go, I find it delightful
that the service, the menu items and the atmosphere have remained
virtually the same. Though, all good things must come to an end, or
in TCBY terms, at...
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