Local
Marketing Automation is one of the fastest growing marketing
technologies. According to the October 2011 CMO Council “Localize
to Optimize” report, 30% of national brands are currently using
local marketing automation systems and another 27% are
investigating them.
To help brands strategically...
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A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
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I took a small break last week with my wife and went down to the
Four Seasons in Scottsdale (
http://www.fourseasons.com/scottsdale and
@fsscottsdale ) for some R&R. We have been to the resort
several times in the past and have always gone in celebration of
either my Birthday or our Anniversary...
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According to the 2011 Social Media
Market Industry report, 90% of marketers say social media is
important to their business. As social media continues to gain
importance in the local marketing mix, small business use of video
will also increase. This is due to the ability of video to enhance
the...
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As
consumer use of mobile technology continues to rise, local
marketers will respond with increased focus on search optimization,
mobile website enablement, and mobile local advertising.
- According to a ThreatMetrics survey of 722 active internet
using consumers, 37% intend to make a purchase using...
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As a local business, you're undoubtedly aware that Facebook
continues to take the marketing world by storm. In fact, as
of November, 2010, Facebook accounted for 23% of all display
advertising sold in the U.S - WOW!
While there are varied marketing opportunities available on
Facebook, I want to...
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I just read a great
NYTimes.com
article, outlining a small business' success using Google
AdWords. If you have any interest in local internet marketing,
definitely check it out!
My key takeaways from the article:
- Be Creative and Specific with
your keywords
- Test, Learn, Repeat
-
Communication Plan: Have...
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Throughout
November, I have been pulling together content in order to develop
a direct marketing education course for small business owners. But,
in the meantime, I thought I’d share 5 Must Do’s intended to help
anyone in the midst of developing or implementing an email
marketing campaign.
1)
Hav...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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I hosted a great panel discussion Thursday, the 14th with three
talented marketers representing an interesting variety of channel
marketing experience. If you missed the live webinar, you are in
luck. You can still watch the on-demand presentation,
Practical Practices for Increasing Channel Revenue...
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