According to Harris Interactive, coupon-clipping has become increasingly popular among men.  Typically tailored to the female consumer; coupons are increasingly being used by males (with 51% of men reportedly having used a coupon in the past six months)! So, if you market to men, it may be time to get into the coupon game.

Also of interest, increasingly affluent, highly educated and metropolitan-located Americans are hopping on the coupon-bandwagon. “The advent of digital savings tools coupled with a challenging economy has taken couponing mainstream. All sorts of people – including what we call the ‘sophisticated couponer’ – are proudly aboard the couponing bandwagon.” said Steven Boal, CEO of Coupons.com.  ”We all want the biggest bang for our buck, so the fact that well-heeled, educated and urban shoppers are taking advantage of coupons and searching for them online further illustrates the proliferation of the culture of couponing.”

The same study reports that 8 of 10 U.S. adults believe that they will continue to use coupons even after the economy improves - which supports the belief that the adult American's shopping habits and/or criteria have permanently changed as a result of the past 18-months. While the economically troubled climate has undeniably altered the way we shop and budget - whether or not the changes will prove to be long-lasting waits to be seen....

What is certain: your local customers, at this moment, are different than they were 2, 3 or 4 years ago - their priorities have shifted - and if you haven't reviewed and altered your local advertising and media planning strategy to meet their needs and appeal to their new ideals and interests, you're missing a huge opportunity.

Working across all media forms, helping local affiliates and distributors across numerous industries, the average Balihoo employee has developed a deep understanding of the components that go into a tailored, quality integrated marketing plan. Curious about how to enable your local affiliates, distributors or franchisees to revamp their marketing efforts to appeal to their local customer's new ideals - CONTACT US!